Let's start with history. In 1968, Musa Sheetrit established the fish restaurant "Masadag" on the Bat Galim promenade. Musa, a former fisherman and sailor, opened the restaurant just below the family home. Erez and Eli, the two naughty boys, who were then three and five, respectively, used to run around among the diners, and sometimes even carry pitas from the clients, who had to chase them between the tables.