BOOKS 2023 #מטר

When the world's biggest brands want to refine their digital marketing strategy, they call Neil Hoyen - the chief measurement strategist at Google and a senior fellow at the Wharton School of Business Administration at the University of Pennsylvania. In his first book, Hoin offers simple, research-based rules for finding the best clients and developing relationships over time.

The Gini and Gini books, which are dotted and accompanied by illustrations, are especially suitable for readers and beginning readers. Ginny Belle's little brother Jake is a real nuisance. Well, at least if you ask Ginny. And sometimes Ginny would like him to leave her alone! But when your best friend is Ginny, you have to be careful when you make wishes out loud...

We all have regrets, explains Daniel H. Fink, they are universal and are a healthy part of human nature. If we understand how regret works, we can leverage it to make better decisions, improve performance at work and in school, and give greater meaning to our lives.

The true story of the women who sewed to survive. A powerful chronicle of the women who used their sewing skills to survive the Holocaust, sewing beautiful clothes in an extraordinary fashion workshop set up in one of the infamous death camps of World War II.

The story of Haim Danon, as a major general at the heart of the battles of the Yom Kippur War in the Golan, when the failure or success of his brigade to capture Camp Nofh would determine the fate of the campaign in the north. While over 1,000 tanks invaded the Golan Heights at the beginning of the war, less than 200 Israeli tanks stood against them. Danon was one of those few who changed the destiny of the country.

The well-known biologist Prof. Daniel Chaimovitz refreshes the original edition of his book and presents an intriguing look at the rich sensory world of plants and the way they experience the world. Relying on the latest research in genetics and other fields, he guides us through the inner paths of the plants' lives and creates parallels to the human senses, to make it clear that we and bunnies, or oaks, have more in common than we thought.

The story of Major General and Deputy Chief of Staff Yekutiel Adam. History is not kind to humble men of action, and Deputy Chief of Staff Yekutiel Adam was one of the most prominent of them. He initiated and pushed for "Operation Entebbe" and "Operation Oprah" (the bombing of the reactor in Iraq). At the head of his brigade, he led the main move in the Battle of Abu Agila in the Six Day War, which actually decided the campaign on the southern front.

There is nothing boring about being a child! And this is exactly what one little girl will have to prove in the never-boring children's book by the comedian Michael Ian Black.

Salt and water are a pair of sisters, who also happen to be... bees in a hive. The two of them got used to living comfortably, working hard every day, skipping between flowers, drinking nectar and producing honey. Until Malch decides to break the routine and against all the rules of the beehive, on an early spring morning, she slips out of her bed and disappears.

After two years of hard work, the gifted biographer Walter Isaacson, author of biographies on Steve Jobs, Albert Einstein and Leonardo da Vinci, presents to us the story of the most fascinating and controversial entrepreneur in the world: Elon Musk.

A fascinating and research-based journey through nine common pitfalls that harm decision-making in business, and a review of practical tools to avoid them.

A heaping dose of black humor and a pinch of cuteness. This is Adele's recipe, a completely different kind of heroine... Fasten your seat belts, we're taking off! The book was translated from French.